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60 WEEK PROGRAM
Tuition of $25,000 is due upfront on March 22, 2010. Financial Aid and alternative student loans are available.
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BDW is about learning in real time, and in the digital world, real-time is a state of change. You likely only have one question: What will I get out of my 60 Weeks? Whether your background is in business, creative, or technology, you'll learn to work comfortably between all three disciplines. In 60 Weeks, you'll learn to think globally, design innovatively, and learn to see past perceived barriers. You'll be exposed to some of the brightest minds in the digital world. You'll come out of the program with the ability to think big — and the skill set to make it happen.
A linear approach does not support the dynamic nature of digital, nor the repetitiveness required to advance. 60 Weeks is structured in cycles where you will repeatedly explore, refine, and apply what is possible in digital. While this innovative cyclical structure shapes the 60-week experience, the individual courses will change each year. They will necessarily reflect the fast-paced, constantly changing digital ecosystem.
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CREATIVE
HERE ARE A FEW EXAMPLES OF THE COURSES PLANNED FOR THE 60 WEEKS PROGRAM BEGINNING IN SPRING 2010.
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CREATIVE
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STYLE: This design course begins with a historical survey of styles and stylistic movements — Jugendstihll, de Stihl, Dada, modernism — and develops critical understanding that style, often seen as surface, is in fact an aesthetic that tangibly structures how we interact with objects, spaces, and devices. Students will then apply the insights gained from this way of seeing to the imagination and design of three projects: 1) an object, 2) a space, and 3) a device.
DESIGNING DIGITAL FOR THE PHYSICAL: The presence of digital in different environments has become prevalent in the 21st century. Designing digital for physical environments brings with it a new set of problems that traditional design thought does not solve. The objective of this module is to present an overview for designing touch screens in location specific environments.
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SPECIALIZATION
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THE STORY CYCLE: The Story Cycle explores the varieties of ways that stories can be told and used across media platforms and cultures for purposes of brand and personal identities. Story as Strategy is founded in the idea that brands are characters on the world stage. Because all story develops from character into action and then identity, this course applies a writing for and from character approach to the development of brand identity. Cohesive storytelling strategies work to grow and deepen the brand character — a process that will result in increasing brand equity.
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BUSINESS
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Business
21C THE BRAND: The new brand is different from what we knew 10 years ago or last month. Brands are now at the center of the digital ecosystem. Today many more brand platforms exist: the brand is new, dynamic, interconnected, flexible, and versatile. 21c brands evolve, succeed or expire based on consumer influence and community. Students learn modern marketing and branding techniques that are specific to digital business and user needs. Unit includes understanding of defining user and business requirements, planning, brief development, ecosystem, measurement, communities, philosophy, search, and research. Focus will include technologies combined with great ideas that influence, inspire, and support the brand.
START UP: Students are required to work in a team that together creates a commercial web based application. The foundation of the module is entrepreneurial insight and decision making in time compressed environments. The derived outcomes from this module are enhanced collaboration skills combined with entrepreneurial insight.
THE DIGITAL HYBRID: In a world where consumers adopt technology faster than employers, it has become a necessity to adopt a digital life. The Digital Hybrid Module asks students to develop a digital hybrid for themselves using various social media networks. The resulting outcome is an online presence encompassed in videos, blogs, and social media that enhance digital communication.
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PRODUCTION 360:Producing digital projects including web, mobile, social, and games are essential in any digital environment. Producers must act as the accountant and taskmaster while motivating multiple groups and managing moving parts. Students will learn what is required to manage and produce a digital project, end to end, including standard process, technique, analytical prowess, client relations, team management, life-cycle, revisions, scope, limitations, production tools/software, and creative problem solving.
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TECHNOLOGY
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TechnologTECHNOLOGY IN THE DIGITAL BRAND ENVIRONMENT: Technology in the Digital Brand Environment: With the continued shift of media consumption habits from traditional to digital, and the accompanying shift in advertising techniques and strategies, the technologist is playing in increasingly important creative, strategic, and operational leadership role in the advertising environment. This course presents an overview of the technology fundamentals necessary for success in the digital brand space, with a focus on applied techniques for software development, web 2.0 implementations, emerging technology thought leadership, and cross-disciplinary collaboration in the creative work environment.
BUILDING WEB APPLICATIONS WITH HTML5 AND CSS: Web applications are increasingly changing the way we live and do business. Facebook, Twitter, Google Docs and iTunes are all examples of applications that are using web languages—HTML and CSS—to deliver useful and exciting experiences. This module teaches the fundamentals of working with these technologies and explores the emerging HTML5 Web Application spec that will shape the future of the internet.
DOM SCRIPTING: The world of web programming extends to many different facets and this module gives an in-depth overview of client-side web programming in Javascript. The range of fields that Javascript is used in varies from web application architecture to database and server administration. The result of this module is an overview of client side scripting in Javascript.
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WEB 2.0: Service Oriented Architecture, APIs and Mashups: Web 2.0 application architecture, centered on web browser-based applications and utilities, and combining data from multiple sources, opens up a wide range of creative technology opportunities in the digital brand space. We'll explore and work through hands-on tutorials of popular web APIs, including Google Maps, Flickr, Amazon, and the New York times, and we will brainstorm 'mashup' possibilities that combine data from multiple APIs to create new tools and applications.
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