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Financial Aid Alternative student loans are available. Payment plans are also available.
BDW is about learning in real time, and in the digital world, real-time is a state of change. You likely only have one question: What will I get out of my 60 Weeks? Whether your background is in business, creative, or technology, you'll learn to work comfortably between all three disciplines. In 60 Weeks, you'll learn to think globally, design innovatively, and learn to see past perceived barriers. You'll be exposed to some of the brightest minds in the digital world. You'll come out of the program with the ability to think big — and the skill set to make it happen.
A linear approach does not support the dynamic nature of digital, nor the repetitiveness required to advance. 60 Weeks is structured in cycles where you will repeatedly explore, refine, and apply what is possible in digital. While this innovative cyclical structure shapes the 60-week experience, the individual courses will change each year. They will necessarily reflect the fast-paced, constantly changing digital ecosystem.
CREATIVE
Style
This design course begins with a historical survey of styles and stylistic movements — Jugendstihll, de Stihl, Dada, modernism — and develops critical understanding that style, often seen as surface, is in fact an aesthetic that tangibly structures how we interact with objects, spaces, and devices. Students will then apply the insights gained from this way of seeing to the imagination and design of three projects: 1) an object, 2) a space, and 3) a device.
The Story Cycle
The Story Cycle explores the varieties of ways that stories can be told and used across media platforms and cultures for purposes of brand and personal identities.
For example:
Story as Strategy is founded in the idea that brands are characters on the world stage. Because all story develops from character into action and then identity, this course applies a writing for and from character approach to the development of brand identity. Cohesive storytelling strategies work to grow and deepen the brand character — a process that will result in increasing brand equity.
Business
21c The Brand:
The new brand is different from what we knew 10 years ago or last month. Brands are now at the center of the digital ecosystem. Today many more brand platforms exist: the brand is new, dynamic, interconnected, flexible, and versatile. 21c brands evolve, succeed or expire based on consumer influence and community. Students learn modern marketing and branding techniques that are specific to digital business and user needs. Unit includes understanding of defining user and business requirements, planning, brief development, ecosystem, measurement, communities, philosophy, search, and research. Focus will include technologies combined with great ideas that influence, inspire, and support the brand.
Production 360:
Producing digital projects including web, mobile, social, and games are essential in any digital environment. Producers must act as the accountant and taskmaster while motivating multiple groups and managing moving parts. Students will learn what is required to manage and produce a digital project, end to end, including standard process, technique, analytical prowess, client relations, team management, life-cycle, revisions, scope, limitations, production tools/software, and creative problem solving.
Technology
Technology in the Digital Brand Environment:
Technology in the Digital Brand Environment: With the continued shift of media consumption habits from traditional to digital, and the accompanying shift in advertising techniques and strategies, the technologist is playing in increasingly important creative, strategic, and operational leadership role in the advertising environment. This course presents an overview of the technology fundamentals necessary for success in the digital brand space, with a focus on applied techniques for software development, web 2.0 implementations, emerging technology thought leadership, and cross-disciplinary collaboration in the creative work environment.
Web 2.0:
Service Oriented Architecture, APIs and Mashups: Web 2.0 application architecture, centered on web browser-based applications and utilities, and combining data from multiple sources, opens up a wide range of creative technology opportunities in the digital brand space. We'll explore and work through hands-on tutorials of popular web APIs, including Google Maps, Flickr, Amazon, and the New York times, and we will brainstorm 'mashup' possibilities that combine data from multiple APIs to create new tools and applications.