From BDW to TBWA\Chiat\Day Digital Producer

Student Success Story
Written by BDW graduate Kiley Story

Best single lesson you’ve learned in your career so far?
Look for the answer first on your own, and then ask for help. It always means more when you learn something on your own.

What would you like to do next?

Own my own online company, of course!

What would you do differently? I would have spent my undergraduate time earning a technical/digital degree. Anyone can be a marketer or working in sales b/c we are all consumers. It’s harder to be an expert in the digital world because its always changing and there is so much to learn. Starting earlier would have definitely helped.

Biggest lesson learned since BDW?
Don’t get hung up on a career path you think you should be pursuing. Sometimes you don’t know what you are really good at until you are doing it. I didn’t go to BDW thinking I wanted to be a Digital Producer, but I’m sure glad now that I’m not wireframing all day.

​Biggest lesson learned at BDW?
One or many of your peers will always be better than you. Better in photoshop, or at coding, or presenting. You can’t be the best at everything, so either learn to deal with it, or get better at that skill.

What advice would you give to new BDW grads?
You have a great school backing you, so finding a job isn’t that scary. The network is getting bigger and bigger, so use that to your advantage.

What advice would you offer to people considering BDW?
Just do it.

And/or what advice would you give to people applying to BDW?
Good luck!

What kind of person would you send to BDW?
The type of person that does well at BDW is someone who works well with others and is really eager to learn from them and the faculty.

If you were deciding on admissions to BDW, how would you choose​?​
Pick people who are outgoing, have had a job in the real world already (no fresh out of college kids), and someone who was self motivated enough to do some side project that wasn’t related to their real world job. It could be a company on the side, or a funny website or game they created, etc. People who do things without being told are people who thrive at BDW.

Who would you not admit to BDW? And why?
It’s hard to pinpoint qualities of someone that wouldn’t do well. A person can be great on paper, and on a phone call, but until they are interacting with the group, you don’t really know them.