twitter36 HOUR EXEC (OR LESS)
Our 36-hour Exec program is designed to challenge assumptions and empower you with the fundamental knowledge needed to succeed in a digital business, creative, marketing, and technology workplace. Taught by industry pros the 36 Hour program includes short courses, serial courses and hands-on workshops.
See below for current courses and registration or email us for more information.
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UPGRADE TO DIGITAL
WHEN: December 7 - 8, 2009 9am-5pm
LOCATION: 1011 Walnut Street Second Floor Boulder, Colorado
COST: $2,200 USD
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REGISTRATION INSTRUCTIONS
STEP 1: Print and complete the registration form.
STEP 2: Mail to 1011 Walnut St. Second Floor Boulder, CO 80302 Attention: Boulder Digital Works, email it to bdwinfo@colorado.edu, or fax the form to: 303.993.2073.
BDW has worked out special rates with Marriott, Courtyard Boulder by Marriott and Residence Inn by Marriott. We also recommend the St Julien and Hotel Boulderado.
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ABOUT THE WORKSHOP
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Sure, everyone says that a strong online presence is vital to business success, but how do you actually do this? How do you stay on top of new digital trends, like Twitter, Facebook, and cloud computing, while executing flawlessly, staying on schedule, and innovating within a medium that happens to change on a weekly basis? And how do you strategize, design, develop, and find the right partners to build successful digital campaigns, applications, and programs?
Few know the answers better than the current industry pros at Crispin Porter + Bogusky. In just 36 hours, this award-winning digital team from one of the top agencies in the world will share secrets and strategies of how to succeed in digital and truly upgrade your game.
WHO SHOULD ATTEND
• Entry to senior level professionals who desire an improved command of digital
• Entrepreneurs who want to learn secrets from top digital agency veterans
• Agency or brand professionals who must plan breakthrough digital campaigns
• Executives or business owners interested in the insider's point of view on the changing digital landscape
• Producers or project managers who must learn real-world tactics for succeeding in digital
• Marketers who must step up their game and lead digital campaigns, programs or strategies
WHAT YOU WILL LEARN
• How successful online brands are being created, from the generation of big-picture ideas to the day-to-day requirements for turning ideas into execution
• Where the digital industry is going next and how fast it's moving- from local to global
• All about mobile, why it really is the next big thing, and how to use it effectively
• The real future of video and key strategies for integrating video into your digital process
• How and when to use digital and social media to drive customer engagement
• Hands-on social hacking to connect with a large audience for your business
• Ways to use Facebook for business, beyond the obvious
• What succeeds and what doesn't in the digital ecosystem
• Strategies for successful cross-platform digital integration
• How to identify and manage resources- from the internal talent to external partners and vendors
WHO WILL TEACH
Scott Prindle, VP and Interactive Technical director, and Joe Corr, Senior Technical Lead, will share details never before discussed at a public workshop, conference, or speaking event. This 36-hour exec program provides you with an opportunity to learn their inside moves. Enrollment is restricted to 30 students.
ABOUT CRISPIN PORTER + BOGUSKY
Crispin Porter + Bogusky has the unprecedented distinction of winning the Grand Prix at the Cannes Internation Advertising Festival in five separate categories- Sales Promotion, Media, Cyber, Titanium, and the coveted Film. This year, in an amazing run, the agency was named Agency of the Year by Advertising Age, Adweek, Creativity, and the Clio Awards. Prior to this, CP+B had been named "Agency of the Year" nine times in the trade press, as well as twice being named Interactive Agency of the Year at Cannes. Their work has been profiled in The New York Times, The Wall Street Journal, USA Today, Business Week, Forbes, Fast Company, Time, Newsweek, Advertising Age, Creativity and Archive.
MORE ABOUT SCOTT AND JOE
SCOTT PRINDLEEspace
VP/Director of Technology
Crispin Porter + Bogusky
Scott Prindle joined Crispin Porter + Bogusky in early 2006 to build out and lead an in-house development team focused on creative collaboration and innovative use of emerging technologies. In the past three years his teams have helped concept, prototype, and develop work for Volkswagen (including a full redesign of vw.com), Burger King, Domino’s, Coke Zero, Sprite, Microsoft, Old Navy, and American Express. Their work has received numerous awards including back-to-back Titanium Lions at Cannes for Interactive Agency of the Year.
Prior to CP+B, Prindle was a Technology Director at R/GA Interactive in New York, overseeing architecture and development for Nike (nikeid.com, nikebasketball.com, nikerunning.com and nikewomen.com), Nokia, and IBM. While at R/GA, Prindle also relocated briefly to Stockholm, Sweden to head up technical project management for the ericsson.com global redesign and mobile development effort.
JOE CORREspace
Senior Technical Lead
Crispin Porter + Bogusky
Joe is a Senior Technical Lead with Crispin Porter + Bogusky. Previously, he was the Manager of Technology at IQ Interactive, a founding SODA member. Joseph is an Interactive Developer/Designer with over 12 years of professional experience designing and developing for the web. Joe has a background in Flash, Flex, AIR, Silverlight and other Interactive tools. Aside from working on global accounts with CP+B, Joe is currently finishing his MFA thesis from the Savannah College of Art and Design in Personal Media Management