The BDW Designer Founder Accelerator is a 50-week graduate program dedicated to redesigning learning for the realities of the 21st-century global economy. We take no more than twenty students annually and, from August to August, develop them into marketable talent that possesses a unique and relevant combination of design, research, engineering and marketing. They regularly land in the most innovative companies in the world or simply launch their own.
Global Change by Design is an ongoing initiative focused on using design for social innovation to solve some of the world’s most pressing problems––from hunger to shelter, water, and the environment. Each year we select some of the most challenged areas of the globe and focus our attention and efforts on redesigning solutions that can bring hope and positive change to pressing local problems that will have global impact, effectively stimulating social innovation and advocacy through design.
Brandscapes explore the potential of branded experiences through the bridging of physical and digital environments. Taking a user-centered design approach, the 2014 Brandscapes project will conceive, build, and launch an immersive brand experience over the course of a single week in select city spaces––such as an armory, a warehouse, or an abandoned factory. Through the integration of design and technology, Brandscapes will demonstrate how brands as experiences can live more effectively at the crossroads of work and play, engage consumers in the emotional life of a brand, and how global brands can produce meaningful local engagements in culturally different cityscapes.
Using agile, research-driven methodologiesthis course teaches students how to make product experiences better. Students will design feature sets and prototypes that map business objectives to actionable user behaviors in order to create and deploy useful, engaging tools and services. Students will also learn the how product teams function in both marketing agencies and technology startups, and partner with mentors and product teams at existing organizations to model their learnings in a real-world environment. Students will present their work at RE:veal at The Boulder Theater on May 1st, 2014.
The Story Project explores the many uses and opportunities for storytelling in a variety of media and forms––from written word to sound stories, visual narrative, data stories, and more. As an ongoing studio-based project, the Story Project is taught by a variety of BDW faculty, each working with students to discover and develop the possibilities of diferent story forms and the potential in the means of making them.